Outcome Focus™ Writing: How to write compelling proposals, letters and other correspondence that gets acted on! 

In today’s fast paced world you can’t afford to spend extra time spinning your wheels writing an email, composing proposals that don’t get the sale, playing tag, or constantly following up on letters and proposals you sent out.  Wouldn’t it be great to have people read what you wrote and immediately respond with the information or action you need? 

So why do some people seem to get things done faster with better results? Do you know how to write so that people KEEP what you sent then know how to RECALL or RETRIEVE what you sent when they need it? Is there really a formula you can apply to make sure you always hit the mark?

Yes.

Outcome Focus™ Writing will show you how to write in a compelling and succinct fashion.  You won’t learn tricks, you will learn how to THINK like the reader so rather than fight you, they are drawn to you.

Most people write from the perspective of either “how do I get you to see my point” or “this is what I want you to do”.  You will learn why both of these backfire and why people really resist.  

You will learn how to make complex deals and thoughts easy for others to understand. This is essential for those who are doing technical proposals that need to be factual and compelling in order to get funding or to get a project moving. 

When people can’t understand what you are asking of them, they tend to NOT TAKE any action.  When people feel there is too much information in your email, letter or literature, they will put it to the side when they can have “time to read and digest throughly.”  So you may be causing people to “park” your information! 

The Outcome Focus™ System gets you out of the ruts and shows you how to MANAGE the information so you put it in the order the reader needs to see.  You will learn to eliminate 60% of the clutter and focus on the real intent and content.  You will learn why most subject lines are misused and how to end the tag of the endless email. 

You will learn the ONE secret that will change how people receive your written work, and the two words that will shut people off from you. 

This fast-paced two-day session will show you how to:

¨Reduce the time you spend writing and THINKING about what you will write

¨How to utilize the process to quickly define your goal and outline

¨How to decipher what details to put in and which to leave out

¨Write proposals that get people enticed

¨What visuals you need in order for them to capture your message

¨What you may be doing that is “blocking” the reader

¨What format is best in order to get the results you desire

¨How to take a prescribed format and get it to work for you rather than against you

¨Why most writing weeds you “out” not in

¨Help you make the complex relatable

¨Remove barriers readers will have

¨Raise the accountability of the reader

¨Raise the trust between you and the reader

¨Help you focus on the real message you want sent not the “symptom” message

¨Eliminate email tag

¨Eliminate writing in feature mode and instead writing transformationally

¨Decide who your audience is and what is the best method for messaging them 

We have found that most sales people, technical people, executives and management spend about 25% of their time rewriting, retelling, and regrouping messages.  With the Outcome Focus™ System you will learn how to be succinct so you get this time back.  On average our clients tell us they end up saving about 20-25% of their time after learning this new mindset.  Now imagine if you only achieve a 10% increase—that would mean you would save 200 hours of time in a year!  Imagine what you could do with that time focusing on strategic thinking, combing for new deals, or coaching your team. 

Give yourself the gift of time and attend this two-day session!